It's no secret that membership sites are incredibly lucrative. It's also well established that having a solid subscriber base in your membership site is even more powerful than the old axiom "the money's in the list".

In the case of paid membership sites, the money is not in the EMAIL list, the money is in the SUBSCRIBER list -- all of them are not only buyers, but they are also fans and a community. Powerful.

Why then would any marketer worth their salt not move full steam ahead into building a continuity program or membership site?

The answer is something all of us contend with in one way or another...

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